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In and around James City County, you’ll find shopping galore. Most of the nation’s largest retailers are represented here but we also have a variety of unique shopping opportunities.

Williamsburg Pottery—This local shopping icon has recently undergone a major renovation to create 160,000 square feet of sophisticated yet casual shopping experience that combines the charm of a traditional European market with the conveniences of 21st-century shopping.

New Town—Home to more than 170 shops and restaurants, a host of service businesses, and a charming main street, New Town also offers a 12-screen movie theater, parks and walking trails, concerts, and special events.

Premium Outlets—At 135 outlet stores, you’ll find impressive savings from Burberry, Coach, Calvin Klein, Cole Haan, Dooney & Bourke, Hugo Boss, J.Crew, Juicy Couture, Lacoste, Michael Kors, Nautica, Nike, Polo Ralph Lauren and more.

The Monticello Avenue corridor is home to several shopping centers including:

  • Courthouse Commons—This shopping center is anchored by a Fresh Market.
  • Monticello Marketplace—This shopping center is anchored by a Target, TJ Maxx and Martin’s Food Market.
  • Settlers Market—Next to New Town, Settler’s Market features a Trader Joe’s, Walmart Neighborhood Market, Michael’s Arts and Crafts, HomeGoods, Five Below, Ulta, Shoe Carnival and Stein Mart and other smaller retail shopping. In the future, this shopping center will also host other familiar stores including Michael’s Arts and Crafts, Steinmart, and HomeGoods. Visit Settlers Market on Facebook.
  • Windsormeade Marketplace—This shopping center features a Belk, OfficeDepot, PetSmart, and Pier 1 Imports.


No matter your mood or your taste, you’ll enjoy a wide variety of dining options. Experience authentic 18th-century dining at one of Colonial Williamsburg’s Historic Area taverns. Or choose from gourmet French cuisine, spirited Thai food, traditional Italian selections, and much, much more. The area has everything from award-winning fine dining to many ethnic selections to restaurants offering regional favorites from the Chesapeake and local markets. All your favorite chain restaurants all also here.

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